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Posst Bike's Journey To Open A Custom Bicycle Centre


Posst Bike is a startup based in Chennai, committed to making high-quality, custom bicycles that meet global standards. They strive to procure the best parts and components from the best companies in the world and assemble them in their facility. They also work with multiple partners around the world to develop custom parts for their bicycles. The workers saw the same commitment to quality in products that drove them to work with Furnace.

The Story of Posst Bike

The client's goal has been to develop a facility (workshop) that would serve as a showcase to the world for their custom bicycles. They needed a place that would reflect the quality of their product and how they develop the same. Since the founder has a strong technical background and has been a multi-entrepreneur, he wanted to ensure that the quality of products he was purchasing for his startup was not compromised.


The Challenge of Opening a New Facility in Chennai

The client was certain about what workbenches they needed to perform assembly operations for his facility. So, they started looking for overseas vendors that could deliver high-quality products. However, they had a hard time working with the global vendors as their lead times were too long. Another challenge that they faced was their lack of servicing facilities in India.

As a result, the client decided to look for vendors within the country that could meet his needs in a shorter lead time. But after dealing with a myriad of local vendors, he found no one understood what Posst Bike needed or showed the capability to deliver quality. Also, the lack of professionalism among local vendors led to the client feeling that he didn't get what he wanted from his experience with them.


Why Posst Bike Chose Furnace

After doing a lot of preliminary research online, the client came across Furnace and liked our profile. They went through our product range, compared it to others in India, and found it superior. They also liked the confidence we gave in our services and felt that quality was not something they would have to compromise on. The client was pleased with our solution-oriented approach and professionalism in dealing with his problem.

How Furnace Responded

Furnace helped Posst Bike by providing workstations that they could assemble themselves in a day. The workstations came with clear and easy-to-follow instructions, which impressed the client. The product was delivered within a short time frame, saving the client from having to deal with any delays.


Furnace Workstation at Posst Bike Chennai Facility

The Results

Our client was impressed by the seamless instructions and the way we assembled the furniture. He was delighted with the quality of our work and with our approach to delivering service. The product arrived on time, solving his problem of delayed lead times from overseas vendors plus getting the same quality in India.



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